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Changes at the EMA

November 13, 2017 By Jay Thompson

For the last several years, the Emerald Marketing Association has been fighting a number of troubling trends. These trends aren’t unique to the EMA; if you’re part of a nonprofit, you might recognize several of these issues.

Filed Under: Community

Getting Connected and Networking in the Eugene Area

May 1, 2017 By Kali Kardas

Getting Connected and Networking in the Eugene Area

Whether you’re looking for a job, building a business, or just need some face-time with like-minded people, networking is an important skill set to have. Sometimes life’s big challenges can be met over a cup of coffee with a new connection.  In the Willamette Valley, there are lots of networking opportunities for professionals of all […]

Filed Under: General Info

Market Smarts: Why Joining the EMA is Brilliant When You’re New to Town

March 6, 2017 By Jay Thompson

Market Smarts: Why Joining the EMA is Brilliant When You’re New to Town

One marketer’s experience as a newcomer in the Eugene area, and how joining the Emerald Marketing Association made his journey both easy and rewarding.

Filed Under: General Info

Using the Hero’s Journey to Tell Your Story

January 28, 2017 By Kali Kardas

Using the Hero’s Journey to Tell Your Story

Write short, write sharp, take the hero’s journey.The best marketing campaigns start with a great story. Whether you are in communications, advertising, brand management, or just looking to improve your career, story telling is an important skill. As marketers, our job is to get our audience to care.In January, we invited local writer and journalism […]

Filed Under: General Info, Past Events Tagged With: communications, events, marketing, mary-kate mackey, storytelling, writing

What is Content Marketing and Why Should I Care?

October 18, 2016 By Kali Kardas

What is Content Marketing and Why Should I Care?

“What is Content Marketing and Why Should I Care?” Had members of the Emerald Marketing Association abuzz on Wednesday at the Valley River Inn. Fatemeh Fakhraie, digital content strategist at Northwest Community Credit Union, presented her experience with content marketing and why it works.She began by defining what content marketing does not look like. It’s […]

Filed Under: content marketing Tagged With: blogging, content, emerald marketing association, eugene, events, october, valley river inn

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Recent Blog Posts

  • Changes at the EMA
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  • Market Smarts: Why Joining the EMA is Brilliant When You’re New to Town

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