For the last several years, the Emerald Marketing Association has been fighting a number of troubling trends. These trends aren’t unique to the EMA; if you’re part of a nonprofit, you might recognize several of these issues.
Whether you’re looking for a job, building a business, or just need some face-time with like-minded people, networking is an important skill set to have. Sometimes life’s big challenges can be met over a cup of coffee with a new connection. In the Willamette Valley, there are lots of networking opportunities for professionals of all […]
One marketer’s experience as a newcomer in the Eugene area, and how joining the Emerald Marketing Association made his journey both easy and rewarding.
Write short, write sharp, take the hero’s journey.The best marketing campaigns start with a great story. Whether you are in communications, advertising, brand management, or just looking to improve your career, story telling is an important skill. As marketers, our job is to get our audience to care.In January, we invited local writer and journalism […]
“What is Content Marketing and Why Should I Care?” Had members of the Emerald Marketing Association abuzz on Wednesday at the Valley River Inn. Fatemeh Fakhraie, digital content strategist at Northwest Community Credit Union, presented her experience with content marketing and why it works.She began by defining what content marketing does not look like. It’s […]